Book Marketing (that Works!)

Those of us who have authored and published a book, whether through traditional means or self-published, have experienced the initial elation at seeing our book sales take off on release day and riding the tide of the “new release” designation for the first few months. On the flip-side, we’ve probably experienced an equal measure of despair when our books have been out for a while and those sales start to dwindle. Since Trail of Secrets was published last August, I’ve tried numerous marketing techniques. Some were expensive and turned out to be complete scams (I’ve learned not to pay companies whose only marketing angle is to tweet about my book. It doesn’t work!) Others have produced better results. This summer, I’ve taken a more creative approach to marketing, and I’d like to share what has worked for me in the hope it might help you too.

  1. Library Postcards

After my book was named as a Finalist in the 2016 Next Generation Indie Book Awards, I decided to capitalize on the award and send postcards to libraries in my home state of Michigan. (Note: my book also takes place in Michigan so I thought it might have double-appeal to Michigan Librarians). Lists of libraries in your home state are easily accessible online through websites such as http://www.50states.com. The post card I created looked like this:

library postcard

Obviously, you will want to personalize your postcard to promote the selling points of your own book. Postcards such as these can be ordered cheaply through companies like OvernightPrints or Vistaprint. The back of my postcard displayed my name and website in the top left corner. I left space to write a short note on each one. My note said something like, Trail of Secrets makes a great addition to your teen library collection!”

A few weeks later, I noticed an increase in my print sales on Amazon from locations in Michigan where people had not bought my book previously. For example, someone in one Michigan city bought nine copies at once! Not surprisingly, when I later checked that city’s library catalog, my book was listed as being available in every branch. I’ve also done a cursory check of few other libraries where I’d mailed my postcard and found my book available at over half of them!

Before sending the postcards, Trail of Secrets might have been available for checkout at three or four public libraries in MI. After the postcards, I believe it is now available at somewhere around twenty public libraries (and counting). Well worth the investment.

2. Magazine Articles

PH Article Photo
My article in the July 2016 issue of Practical Horseman Magazine

 

Another fresh approach I’ve taken toward marketing, is submitting articles to “horsey” magazines and listing my name and website at the end of the article. Trail of Secrets is set at a horseback riding academy so my target audience includes people who ride horses.

What subjects does your book touch? Is it set at a winery? Submit articles to wine magazines. Is the main character a beautician? Submit to cosmetic magazines. Believe me, there are magazines having to do with just about every subject under the sun and most of them welcome new content from people who can write. Having an article published in a magazine related to your book’s subject matter has multiple benefits. First, most magazines will pay YOU for the article (EVEN BETTER THAN FREE ADVERTISING!) Second, the magazine provides you with a captive audience of people who are interested in the subject matter of your book and, therefore, will likely want to check it out. Third, having articles published in magazines adds additional credentials to your writing resume.

3. Group Sales

I’ll admit my last tip on marketing is not that innovative, but it is effective. Place your book on sale for a limited time if your publisher will allow it. Even better, group your book with others that have a similar theme and do a group sale. It’s always better to have six or eight authors promoting a sale than one. The digital version of my book is currently marked down from $4.99 to $2.99 as part of Fire and Ice’s “Beach Reads” sale. I’ve noticed a boost in my Amazon ebook sales since the sale began.

It also helps to have a graphic all the authors can use to promote the sale:

Beach Read Sale

What effective marketing strategies have you used to boost book sales? Please share!

Book Marketing: Exiting the Comfort-Zone!

When I dreamed of the joys of being a published author, I guess I skimmed over all the parts about book marketing. I’m completely aware that authors are almost always one-hundred percent in charge of their own marketing, I just never promotionstopped to think about what that would mean for me until I was in the thick of it. After the first couple of weeks of promoting Trail of Secrets to everyone I know on Facebook, Twitter, YouTube, Pinterest, newspapers, bookstores, libraries, and around town, I started to wonder if people were getting annoyed with me. Was I too “in your face”? Was I being too braggy? Were people sick of hearing about all the reasons to read my YA thriller? Despite my hesitations, I have to give my introverted-self a pat on the back. I’ve completely stepped out of my comfort-zone in order to do everything in my power to market my book.

Here are a few examples of things that I NEVER thought I would do:

1.  A podcast (Done!)
     Click HERE to listen to my podcast on Straight from the Horse’s Mouth Radio!
2.  A book signing event (Doing it on November 14th!)
     Click HERE for details!
3.  Speaking at a teen writing conference (Doing it on November 21st!)
     Click HERE to register for the Get Inked! Teen Writing Conference!
4.  Writing guest blog posts on other people’s blogs (Doing it! I’m currently writing three guest posts.)
5.  Meeting with owners of bookstores and librarians to persuade them to put my book on their shelves (Done! Trail of Secrets is in at least five MI stores and several libraries in MI and AZ.)
6.  An interview with the editor of a newspaper (Done!)
You’re probably wondering how all of this activity translates into sales. I’m wondering that, too. I’ll find out at the end of the quarter when I get paid by my publisher. As my husband said, it’s kind of like playing a football game and not finding out if you won or lost until months later. That might be true, but I know one thing for sure. Win or lose–I’ve played my heart out!
Have you done something you never thought you’d do in order to promote your book? Tell me about it!