This month, I’ve been honored to participate in a promotion sponsored by my publisher, Fire & Ice, to celebrate strong female characters in YA books–including my own Brynlei Leighton! I posted the calendar of events a week or so ago, but today I’m posting a reminder about a few exciting things…
First, the epic 99-cent eBook Sale is happening now! This is such a great opportunity to try out some great new authors and their books in a variety of YA genres. The full list of books offered in this sale is HERE. (Note: Trail of Secrets is on the list!)
Not sure which books to buy? Eight Fire & Ice authors (including yours truly) have written short stories featuring our kickass female characters! Download our FREE Kickass Girls of Fire & Ice anthology on Amazon, B&N or Smashwords, and test the waters with a variety of characters, genres and authors.
Second, there’s an exciting Rafflecopter Giveaway also happening now! Just click HERE for your chance to win and eBook bundle from Fire & Ice (you choose which books you win!)
Next, please join the Kickass Girls of YA Facebook Party on Saturday, April 22nd. I’ll be hosting between 10-10:30am, but the party lasts from 10am-2pm with different authors hosting every half hour. Check it out to win entries for great prizes and swag, including autographed print books!
Finally, don’t forget our Twitter chats on Friday nights from 9-10pm EST. Use the hashtag #kickassgirlsofya to connect! Good luck and have fun!
Those of us who have authored and published a book, whether through traditional means or self-published, have experienced the initial elation at seeing our book sales take off on release day and riding the tide of the “new release” designation for the first few months. On the flip-side, we’ve probably experienced an equal measure of despair when our books have been out for a while and those sales start to dwindle. Since Trail of Secrets was published last August, I’ve tried numerous marketing techniques. Some were expensive and turned out to be complete scams (I’ve learned not to pay companies whose only marketing angle is to tweet about my book. It doesn’t work!) Others have produced better results. This summer, I’ve taken a more creative approach to marketing, and I’d like to share what has worked for me in the hope it might help you too.
After my book was named as a Finalist in the 2016 Next Generation Indie Book Awards, I decided to capitalize on the award and send postcards to libraries in my home state of Michigan. (Note: my book also takes place in Michigan so I thought it might have double-appeal to Michigan Librarians). Lists of libraries in your home state are easily accessible online through websites such as http://www.50states.com. The post card I created looked like this:
Obviously, you will want to personalize your postcard to promote the selling points of your own book. Postcards such as these can be ordered cheaply through companies like OvernightPrints or Vistaprint. The back of my postcard displayed my name and website in the top left corner. I left space to write a short note on each one. My note said something like, “Trail of Secrets makes a great addition to your teen library collection!”
A few weeks later, I noticed an increase in my print sales on Amazon from locations in Michigan where people had not bought my book previously. For example, someone in one Michigan city bought nine copies at once! Not surprisingly, when I later checked that city’s library catalog, my book was listed as being available in every branch. I’ve also done a cursory check of few other libraries where I’d mailed my postcard and found my book available at over half of them!
Before sending the postcards, Trail of Secrets might have been available for checkout at three or four public libraries in MI. After the postcards, I believe it is now available at somewhere around twenty public libraries (and counting). Well worth the investment.
2. Magazine Articles
Another fresh approach I’ve taken toward marketing, is submitting articles to “horsey” magazines and listing my name and website at the end of the article. Trail of Secrets is set at a horseback riding academy so my target audience includes people who ride horses.
What subjects does your book touch? Is it set at a winery? Submit articles to wine magazines. Is the main character a beautician? Submit to cosmetic magazines. Believe me, there are magazines having to do with just about every subject under the sun and most of them welcome new content from people who can write. Having an article published in a magazine related to your book’s subject matter has multiple benefits. First, most magazines will pay YOU for the article (EVEN BETTER THAN FREE ADVERTISING!) Second, the magazine provides you with a captive audience of people who are interested in the subject matter of your book and, therefore, will likely want to check it out. Third, having articles published in magazines adds additional credentials to your writing resume.
3. Group Sales
I’ll admit my last tip on marketing is not that innovative, but it is effective. Place your book on sale for a limited time if your publisher will allow it. Even better, group your book with others that have a similar theme and do a group sale. It’s always better to have six or eight authors promoting a sale than one. The digital version of my book is currently marked down from $4.99 to $2.99 as part of Fire and Ice’s “Beach Reads” sale. I’ve noticed a boost in my Amazon ebook sales since the sale began.
It also helps to have a graphic all the authors can use to promote the sale:
What effective marketing strategies have you used to boost book sales? Please share!